By chance I came across a series of YouTube video's from an organisation called TED. I was doing some research into the use of video, and the vast and rapid increase of video content for the hotel industry. As is always the case, my industry does appear to be quite a bit behind the curve on this, but the actual use of video is far more advanced than I thought.
So I found this website,
www.TED.com, and a video on it that was talking about the use and power of video for what they were trying to achieve. Ted is all about the wonderful concept of sharing ideas and knowledge, and this video was about the speed and benefit of doing so. I must admit that while the video I wanted to watch was only about 18 minutes I was hooked on their site for over 3 hours, watching a whole host of different speakers, and over and over, as each video pasted I kept seeing and believing in the superb power of video.
So to all my friends who are hoteliers, this may not be the first time you are hearing this, but I bet it is one of the first times, when it comes to selling your product, building your SOP's, supporting industry best practise, improving your training and making it more fun, video will be your future. You have been warned.
And as for TED, well I am heading back to listen, and watch, more of the TedTalks. It really is inspiring, creative, inventive and thought provoking stuff.
No comments:
Post a Comment