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Thursday, 22 March 2012

The Divorce Hotel

Some time ago I blogged about a hotel in Japan which was aimed for the dead!, Click Here and now I have come across another weird and wonderful idea for a niche market hotel concept, a hotel called the Divorce Hotel, Click Here

A hotel that has set itself up to organise, sort out and confirm your divorce over a weekend while staying in the hotel. OMG, I can’t believe the mind that thought this up. But then again, if you think about it, hotels have played a major part in the act of getting married, and in a lot of cases in the romance before hand, so maybe it is a logical conclusion that a hotel has now completed the circle and offered this. But a hotel doing divorces, as a hotelier it just leaves a bad taste in the mouth, and in a lot of ways I think it damages the romance of our industry.
But lets be fair on the people behind this. They had a business, they needed to find a way of selling rooms and filling the property, just as all hotels have to do. They spotted a gap in the market and filled it, so maybe it is not them that is to blame. After all this would not be generating news coverage if it was not working and if there was not a market for it. Equally if it does work, how long before this becomes a Brand and has hotels all over the world, I can see it in the USA, The UK and across Europe, and I could see it happening fast.
It is also interesting that when you look at the website for the business there are no bedroom, or restaurant pictures, it is just sales pitch and the prices starting from 2,449euro.
But it is sad that our world, our society has come to this, it is sad that the average marriage in the UK last less than 6 years, and it is not the hotels fault these marriages break down, so providing the service is just another example of the creativity of us hoteliers, but I am glad I did not have the idea, even if it turns out to be a massive success, I guess I am just a bit boring, and I just don’t like it.

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